Prime Pay is a fintech brand of Forever Digital Private Limited. Banking services are provided in partnership with licensed banks in Pakistan.
Operated by Forever Digital (PVT) Ltd.
Effective Date: August 1, 2025
This Privacy Policy includes important information about your personal data and we encourage you to read it carefully.
1. Introduction

Welcome to Prime Pay, a digital financial technology service operated by Forever Digital (PVT) Ltd.

Prime Pay acts as a technology service provider that enables businesses and merchants to accept customer payments, generate checkout links or invoices, and process transactions securely through licensed financial institutions and payment partners.

We do not act as a bank or hold customer funds; instead, we provide the secure technology infrastructure that facilitates payments between merchants, customers, and regulated financial entities.

This Privacy Policy outlines how we collect, use, store, share, and protect your information when you use our services. By using Prime Pay, you agree to the practices described in this document.

2. Data Controller

Forever Digital (PVT) Ltd.

Registered in Pakistan.

Company Registration No: 0305669

Email: privacy@primepay.pk

Address: PAF Base Korangi Creek HNO L-231 ST 07 Sec 30A Korangi Crossing

3. Information We Collect

a. Personal Identification Information

• Full name, CNIC/passport, date of birth

• Email address, phone number, home address

b. Financial & Transactional Information

• Bank account or mobile wallet details

• Payment card details (if applicable)

• Transaction history: amount, recipient, time/date, purpose

c. Technical & Device Information

• IP address, device ID, browser type, location data

• Operating system, session timestamps, usage logs

d. Verification & Risk-Related Data

• Biometric ID (if required by regulation)

• Fraud/risk assessments, AML screening results

4. How We Use Your Information
Purpose
Provide services & manage transactions
Verify identity & comply with law
Detect fraud & enforce security
Customer support & service updates
Improve platform performance
Marketing communications (optional)
Legal Basis
Contractual necessity
Legal obligation (SBP/AML/PECA compliance)
Legitimate interest & legal obligation
Contractual necessity / consent
Legitimate interest (analytics and diagnostics)
Consent (opt-in only)
5. Information Sharing

We only share your data in the following cases:

• With banks, payment processors, or financial partners for transaction completion.

• With government regulators, such as SBP or FIA, when required by law.

• With vendors who provide services such as KYC/AML checks, cloud hosting, or fraud prevention—under strict data protection contracts.

• With legal authorities, in response to court orders or PECA-authorized requests.

We do not sell your data or share it with advertisers.

6. Data Retention

We retain your personal and financial data:

For as long as your account is active, and

Up to 10 years after closure,, as required by SBP and tax/audit regulations.

7. Your Rights

You have the right to:

• Access or correct your personal data

• Request deletion, restriction, or portability

• Withdraw marketing consent at any time

• Lodge complaints with the Pakistan Personal Data Protection Authority (once formed under draft legislation)

Contact: privacy@primepay.pk to submit any rights requests.

8. Security Measures

We apply strict safeguards to protect your data:

• Encryption at rest and in transit

• Role-based access controls

• Real-time fraud monitoring systems

However, no system is 100% secure—please safeguard your credentials.

9. Cross-Border Transfers

Some data may be transferred to or accessed from secure servers outside Pakistan. We ensure:

• Proper legal contracts with overseas vendors

• SBP compliance and data protection guarantees in hosting jurisdictions

10. Children’s Data and Minor Accounts

Prime Pay offers limited services to individuals under 18 years of age through supervised child or teen accounts. These accounts are designed for users below the legal age of majority and are subject to the following conditions:

a. Parental or Guardian Consent

• A child account can only be created by, or with the verifiable consent of, a parent or legal guardian.

• The supervising adult retains full control over the child’s account settings, visibility, and spending permissions.

b. What Data We Collect from Minors

For child/teen account holders, we may collect:

• Name, date of birth, gender

• Contact details (if applicable), government ID (if required by regulation)

• Transaction history, usage logs, device information

• Parent/guardian contact and verification data

We minimize data collection for minors and avoid unnecessary use of behavioral tracking, profiling, or third-party marketing.

c. Use and Protection of Minor Data

• Minor accounts are used solely to provide services approved by the supervising adult.

• We apply heightened security, content filtering (where applicable), and prevent account-to-account messaging without adult oversight.

d. Rights of the Parent or Guardian

• Parents/legal guardians can review, modify, restrict, or delete a child’s data at any time by contacting privacy@primepay.pk.

• We will respond to all child data access or deletion requests in line with applicable laws.

11. Changes to This Policy

We may update this policy for legal, operational, or technical reasons. Major changes will be communicated via app/email. Continued use after updates means you accept the new terms.

13. Contact Us

Forever Digital (PVT) Ltd.

Company Registration No: 0305669

Operating Brand: Prime Pay

Email: support@primepay.pk

Phone: +92 (327) 2035997

Address: PAF Base Korangi Creek HNO L-231 ST 07 Sec 30A Korangi Crossing

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